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Talking to humans success starts with understanding your customers kindle edition by constable giff fishburne tom rimalovski frank download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading talking to humans success starts with understanding your customers. Talking to humans success starts with understanding your customers constable giff rimalovski frank fishburne tom on amazoncom free shipping on qualifying offers talking to humans success starts with understanding your customers. Talking to humans success starts with understanding your customers giff constable with frank rimalovski illustrations by tom fishburne and foreword by steve blank and your business 80 talking to humans glossary concierge and wizard of oz experiments a concierge experiment is where you manually act out your product an example in . Talk directly to your customers and partners and observe their behavior run experiments in which you put people through an experience and track what happens heres what customer discovery is not it is not asking people to design your product for you it is not about abdicating your vision