Description :

Business intelligence and analytics is an advanced approach to business and marketing strategy and execution that drives decisions rooted in data not doubt marketing leverages business intelligence tools and software to collect data uncover relationships identify trends and develop actionable recommendations for growing companies. Data professionals prefer analytics tools over business intelligence tools when getting insights from their data nearly half of data professionals surveyed in kaggles 2020 data science and machine learning survey said they do not use bi tools the top tool used by data professionals to analyze . Business intelligence and business analytics are two terms that are often used interchangeably by professionals but business experts frequently debate whether business intelligence is a subset of business analytics or vice versa and there is often an overlap between how the two fields are defined. The business intelligence and analytics programs provide students with general business skills knowledge and experience in the theory of decision making process analysis database management and more the program is designed to enhance your skill set so that you are fundamentally better equipped to succeed in a data intensive world